This old-time variety store has been delighting shoppers for over 65 years with its massive selection, affordable prices, and trip-down-memory-lane atmosphere.
The History of Dick's 5 & 10 in Branson
Dick's 5 & 10 first opened its doors in 1961, founded by Dick Hartley. What started as a modest 1,500-square-foot store has grown into a 10,000-square-foot landmark at 103 W Main Street, Branson, MO 65616.
The store remains family-owned and operated. Dick's son Steve and son-in-law Dave continue the tradition today.
Dick's 5 & 10 is one of the last authentic five-and-dime (or "five & ten cent") stores still operating in America — a true piece of living history in the heart of the Ozarks. 
Dick's 5 & 10 is one of the last authentic five-and-dime (or "five & ten cent") stores still operating in America — a true piece of living history in the heart of the Ozarks.
What Makes Dick's 5 & 10 Special?
Unlike modern big-box stores, Dick's offers a unique shopping experience where you can find almost anything:
- Toys & Games — Classic and modern toys that kids (and adults) love
- Candy & Snacks — Hard-to-find old-fashioned candies and fun sodas
- Branson Souvenirs T-Shirts & Gifts — Unique local keepsakes
- Household Items — Kitchenware, cleaning supplies, and practical everyday needs
- Arts, Crafts & Sewing — Extensive selection of supplies and hobby items
- Seasonal & Novelty Items — Quirky, fun, and sometimes surprising finds
With tens of thousands of items packed into every aisle, many visitors say you can easily spend an hour or more exploring. It's part retail store, part nostalgia museum.
Hours, Location & Practical Info (2026)
- Address: 103 W Main St, Branson, MO 65616 (Historic Downtown Branson)
- Phone: (417) 334-2410
- Hours: Typically open 8:30 AM – 9:00 PM Monday through Saturday
- Important Note: The store is closed on Sundays (since April 2023) to honor their faith and give employees a day of rest.
Free street parking and nearby lots make it easy to visit while exploring downtown Branson.
Why Visitors Love Dick's 5 & 10
Travelers frequently mention:
- The overwhelming variety — "You can find things you didn't even know you needed!"
- Affordable prices and fun impulse buys
- A welcoming, old-school shopping vibe
- Great for families — kids go crazy over the toy section
- Fun knickknacks and home decor
Dick's 5 & 10 is regularly ranked among the top shopping attractions in Branson on sites like Tripadvisor.
Tips for Your Visit
- Plan at least 45–60 minutes if you enjoy browsing
- Bring cash or cards — both are accepted
- Check out the seasonal displays, which change throughout the year
- Combine your visit with a walk along Main Street and other downtown shops and restaurants
Dick's 5 & 10 is more than just a store — it's a Branson tradition that continues to deliver smiles to every generation. Whether you're looking for practical items, unique gifts, or just a fun nostalgic experience, this downtown landmark delivers.
When I ask my Facebook audience about their favorite Branson businesses, Dick's 5 & 10 routinely ranks at the top of the list.
Planning a trip to Branson? Add Dick's 5 & 10 to your itinerary, and you won't regret it!
Have you visited Dick's 5 & 10 yet? Drop your favorite find in the comments below!
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