Located near Bass Pro in the heart of one of Branson’s premier waterfront entertainment districts, this store invites visitors to step inside and browse an eclectic mix of souvenirs, everyday essentials, and unique gifts.
A Classic General Store Vibe in Modern Branson
With its eye-catching red-and-white striped awning and bold signage, the Five & Dime General Store stands out beautifully along the Branson Landing boardwalk.
Most likely you will see things you haven't seen for a really long time!
The 5 & Dime Theme
When I was doing research for this article I saw several comments online where people were comparing this store to Dick's 5 & 10. That's like comparing apples to oranges. Both stores are nice, but very different. I visit both.
Once upon a time in America we had lots and lots of what were called five & dime stores. Most of them are long gone, having been swallowed up by the big box stores. I miss them.
What You’ll Find Inside
The Five & Dime General Store is truly a “one-stop shop” packed with variety:
- Branson Souvenirs & Gifts: T-shirts, postcards, hats, keychains, and Ozarks-themed collectibles — perfect mementos of your trip.
- Fun & Quirky Items: Metal Signs, snacks, toys, socks, desk supplies, and some very unique finds you didn’t know you needed.
- Beach & Lake Gear: Items tailored for visitors enjoying Lake Taneycomo and the Landing’s waterfront activities.
- Cold Drinks: They have several refridgerated machines filled with a variety of drinks.
- Toiletries and Pharmacy: Pain relievers, toothbrushes, cough drops, etc — things you keep in your medicine cabinet at home.
Prices are fairly reasonable, making it easy to grab thoughtful gifts for friends and family back home or treat yourself to something fun.
Prime Location at Branson Landing
Situated at 101 Branson Landing Blvd, Branson, MO 65616, the store sits conveniently next to Bass Pro Shops and the marina. Branson Landing itself offers beautiful lake views, fountain shows, shopping, dining, and entertainment — making the Five & Dime General Store a natural stop during your visit. Free parking and walkable access add to the ease of your trip.
See video from a visit to Branson Landing
Phone: (417) 348-1955 Hours (subject to change — please confirm directly): Generally open daily from around 9:30/10:00 AM to 9:00 PM.
Why Visitors Love the Five & Dime General Store
Shoppers consistently mention the friendly staff, clean and organized layout, and the joy of discovering unexpected treasures. It’s especially popular with families, couples on vacation, and anyone who appreciates a quick, affordable shopping experience with personality.
And they sure do have "personality"! LOL
"Always a stop for me. I always find unique old time toys for the grands and love getting candy for them that is from when I was little" - Kim McCafferty
Plan Your Visit Today
Whether you’re spending a full day at Branson Landing or just passing through, make sure to stop by the Five & Dime General Store. It’s more than just a shop — it’s a fun, nostalgic experience that captures the friendly spirit of the Ozarks.
Pro tip: Pair your visit with a waterfront meal or evening fountain show at Branson Landing for the full experience.
Ready to explore? Visit their website at fiveanddimegs.com or head straight to Branson Landing for a memorable shopping adventure!
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